Came across an article on FT.com: "Why the Saab inspires intense feelings".
http://www.ft.com/cms/s/2/3ba64a08-74ea ... abdc0.html

Apparently a German study found out that Saab users care more about their cars than anyone else. I wonder how many Ford owners took part in the Germany study.

Apparently that same survey has now become available in English.
I have to say - that survey seems long. Took me about 25 minutes.
But maybe it´s time to let those scientists know how we feel about our cars:
http://www.unipark.de/uc/drive/